rhetoric // final crit // 4.3

here's how final crit will proceed:

1. beginning immediately at 8:00, good cop/bad cop critique
good cop: in 30 seconds, note the two strongest aspects of the poster.
bad cop: in 30 seconds, note the two weakest aspects of the poster.

2. open discussion of all posters for about an hour.

3. brief 2–3 minute presentation from each student addressing the following
- the dominant mode of appeal and why that is so
- any secondary or tertiary modes of appeal, if applicable
- the rhetorical trope used and why that is so (answer the question, "what is it about your poster that makes it ______ (metonymy, hyperbole, etc)?"

these presentation requirements will be evaluated against the following course objectives:

- explain at a basic level the terminology associated with semiotics, rhetoric, modes of appeal

and communication theory

- demonstrate understanding of these theories through appropriate manipulation
of text and image

rhetoric // final production and printing // 4.1

in class
have a tiled color print of your final poster hung before the start of class. no hangie, no crittie.
as a group, speed crit w/post-its on final posters.
the rest of class will be a work day
- finalize poster details, prepare for final full-size print.
- work on website production for modes of appeal and rhetoric (terms plus one visual example for each rhetorical trope and at least one visual example for ethos, pathos, logos)

homework
continue poster production.
make sure your poster file is turned in to the print center by monday afternoon, definitely before closing time.
once that is dealt with, continue website production.

final deliverables for wednesday's crit
- website pages for rhetoric and modes of appeal, accessible via the kcai servers
- two posters, hung before 8:00. specs are here.
- blog posts with final poster image and website link.

rhetoric // editing and production // 3.27

in class

work day and desk crits. 

- review your three tight sketches, select a final, and get to work on final production of your rhetorical masterpiece!

homework

continue production work on your final poster. keep in mind both sizes of this poster will need to be printed and ready to hang on wednesday april 3 – one week from today.

also, your website updates will be due april 3. make sure you have one solid visual example to accompany each rhetorical trope. just to be clear, here are the required content areas for your new site page:

- rhetoric
- pun
- hyperbole
- irony
- antithesis
- personification
- metonymy
- metaphor
- synecdoche
- parody

you should also have your modes of appeal page done, with the following definitions:

- ethos (+ visual example)
- pathos (+ visual example)
- logos (+ visual example)
- intrinsic ethos
- extrinsic ethos

writing on rhetoric and modes of appeal

in a concise blog post, explain in your own words the general ideas contained in rhetoric and aristotle's modes of appeal. then explain how you see them functioning within the various spheres of the graphic design world. this should only be one or two paragraphs.

some questions to get you started. no need to follow these; they're just starting points

• how doe the modes of appeal function and how are they different? 
• are they typically used for specific content types or in specific media? ex: pathos is always used in fashion, etc
• do you see specific uses of rhetoric cropping up in specific cultures/subjects/media? ex: metaphor in car ads, personification for home cleaning products
• what makes for the most effective examples of rhetoric? is it vivid imagery? unique layout? highly focused content? minimal message? 

rhetoric // blog posts // 3.25

regarding documentation of process work, i'd like to see the following on your blogs if you do not have it posted already:

- final terms and visual examples for modes of appeal

- final terms and visual examples for rhetoric

- an image of your rhetoric poster matrix filled out with thumbnail sketches

- your three tight sketches that are due in class on 3.27

rhetoric // editing ideas // 3.25

in class

two group crits, select the three best directions from your 9 sketches.

demos on new electric guillotine cutter!

refine concept, composition, and add color. 

in your refinements, play with a range of image-making approaches – analog, digital, mixed. try something new you've wanted to play around with. maybe try one new technique per poster sketch. 

homework

3 tight printed sketches due for next class.

based on a (roughly) 1.5 to 3 hour homework commitment for each class session, you should spend from 30 minutes to an hour on each idea. 

rhetoric // concept development // 3.13

in class

desk crits on terms + examples

more thumbs per matrix – at least 4 ideas per trope total

homework

refine terms and select a single best example for each trope, for your new webpage.

select a single best concept for each trope (9 total). enlarge and refine your sketches as needed so your physical sketches are legible for small group viewing. no need to go crazy; just make sure they're legible. 

rhetoric // poster project concepting // 3.11

in class

group discussion over readings

application of rhetorical theory: aiga “end gun violence” project brief

in small groups, mind-map a range of signs for gun violence. remember, signs can be images and text.

next, create a matrix in which to develop thumbnail concepts.
- 1 rhetorical trope per row, 9 rows total (tropes are running down the left side of your matrix)

- 1 column per sign (minimum) x 3 signs (signs are running across the top of your matrix)

- tools: large segment of craft paper, marker, sticky notes or index card/tape, pencil.

take about 5 minutes for each sketch. 

fit each sketch on sticky note or index card, neatly labeled with its respective trope. 

arrange cards on your matrix.

homework

find at least one example for each trope from your required definitions

- if hard copy, scan in and be ready to show examples on your laptop for next class.

conduct background research on the topic. look for and document examples of the following:

- statistics and facts (logos)

- responses of victims' families, the communities, the public in general (pathos)

- content experts or authority figures weighing in (ethos)