rhetoric // final crit // 4.3

here's how final crit will proceed:

1. beginning immediately at 8:00, good cop/bad cop critique
good cop: in 30 seconds, note the two strongest aspects of the poster.
bad cop: in 30 seconds, note the two weakest aspects of the poster.

2. open discussion of all posters for about an hour.

3. brief 2–3 minute presentation from each student addressing the following
- the dominant mode of appeal and why that is so
- any secondary or tertiary modes of appeal, if applicable
- the rhetorical trope used and why that is so (answer the question, "what is it about your poster that makes it ______ (metonymy, hyperbole, etc)?"

these presentation requirements will be evaluated against the following course objectives:

- explain at a basic level the terminology associated with semiotics, rhetoric, modes of appeal

and communication theory

- demonstrate understanding of these theories through appropriate manipulation
of text and image

rhetoric // final production and printing // 4.1

in class
have a tiled color print of your final poster hung before the start of class. no hangie, no crittie.
as a group, speed crit w/post-its on final posters.
the rest of class will be a work day
- finalize poster details, prepare for final full-size print.
- work on website production for modes of appeal and rhetoric (terms plus one visual example for each rhetorical trope and at least one visual example for ethos, pathos, logos)

homework
continue poster production.
make sure your poster file is turned in to the print center by monday afternoon, definitely before closing time.
once that is dealt with, continue website production.

final deliverables for wednesday's crit
- website pages for rhetoric and modes of appeal, accessible via the kcai servers
- two posters, hung before 8:00. specs are here.
- blog posts with final poster image and website link.

writing on rhetoric and modes of appeal

in a concise blog post, explain in your own words the general ideas contained in rhetoric and aristotle's modes of appeal. then explain how you see them functioning within the various spheres of the graphic design world. this should only be one or two paragraphs.

some questions to get you started. no need to follow these; they're just starting points

• how doe the modes of appeal function and how are they different? 
• are they typically used for specific content types or in specific media? ex: pathos is always used in fashion, etc
• do you see specific uses of rhetoric cropping up in specific cultures/subjects/media? ex: metaphor in car ads, personification for home cleaning products
• what makes for the most effective examples of rhetoric? is it vivid imagery? unique layout? highly focused content? minimal message? 

modes of appeal // 3.6

in class

desk crits – review terms and examples

work on webpage design

homework

review rhetoric lecture 1 on right sidebar of da blog

read the following:

- “type & image” pp 31–40

- what is rhetoric

- master the metaphor

- the pun also rises

post to your blogs first draft definitions of the following:
- rhetoric (include who, what)
- pun
- hyperbole
- irony
- antithesis
- personification
- metonymy
- metaphor
- synecdoche
- parody

can you say LOGOS?

please take six minutes and 24 seconds of your day to watch the most excellent visualization of data i have seen in quite some time. i wish i had made this. the voice-over is clear and calm, the visuals are equally clear and effective, visual scale is accurate and consistent throughout (no distortions to mislead viewers), motion is used very effectively to show changes in data, and sources are cited at the end. great stuff.

modes of appeal // 3.4

in class
finish website critique
lecture+discussion of modes of appeal, including examples
annotation of your examples

homework
in your own words, define the following:
- ethos
- pathos
- logos
- intrinsic ethos
- extrinsic ethos

refine examples as needed for inclusion on the “modes of appeal” webpage.
- look for more or better
- refine or change annotations as needed for your webpage

your webpage is required to have at least one visual example each for ethos, pathos, logos.