rhetoric // final crit // 4.3

here's how final crit will proceed:

1. beginning immediately at 8:00, good cop/bad cop critique
good cop: in 30 seconds, note the two strongest aspects of the poster.
bad cop: in 30 seconds, note the two weakest aspects of the poster.

2. open discussion of all posters for about an hour.

3. brief 2–3 minute presentation from each student addressing the following
- the dominant mode of appeal and why that is so
- any secondary or tertiary modes of appeal, if applicable
- the rhetorical trope used and why that is so (answer the question, "what is it about your poster that makes it ______ (metonymy, hyperbole, etc)?"

these presentation requirements will be evaluated against the following course objectives:

- explain at a basic level the terminology associated with semiotics, rhetoric, modes of appeal

and communication theory

- demonstrate understanding of these theories through appropriate manipulation
of text and image

semiotics // final crit // 2.27

in class
final crit on web pages. we'll view all work on the large monitor from my laptop.
receive new project.

homework

read the following

- “a general summary of aristotle’s appeals” (yes, it's fairly redundant, but stick with it)

- “type & image” (on my reserve shelf) pp 117–121, 130–135

using the resources listings, search for at least three examples of each appeal to bring in for class. i'd prefer that the examples be from design-oriented publications such as graphic design books from the library, design magazines, etc. 

bring printed reproductions of your examples to next class. we will be isolating visual elements using analog materials and annotating them, so think about what materials might be useful for doing that. posed as a question, "how might you physically set apart an element of a design composition, yet still view it in the larger context?" and "how might you label or annotate an element of a design composition using physical means?"