in-class:
share examples, lecture – semiotics part 2
Semantic Annotations
Select three of your examples that constitute a wide range of approaches, and properly identify and describe (label) the icons, indexes, symbols, paradigms, syntagms, signified/signifiers, connotations/denotations and pragmatics* found in each example.
• Tools: analog and/or digital
• Document to your blogs.
*Pragmatics studies the ways in which context — the relationship of the author, audience, value, intent, environment, channel, time period, etc. — contributes to meaning.
homework:
Changing Connotations
1. Select 1 of your signs.
2. Crop, isolate or re-frame the sign if needed. Visually alter the sign (using analog and digital methods) in order to convey the new set of connotations.
• Tools: open
• 1 sign x 5 connotations = 5 studies total (Approx 30 min/each).
• Scale and fit each consistently on a separate 8.5x11. Print.
Select from these connotations:
fresh, handmade, naive, drab, official, simple, friendly, retro, loved, high tech, mystical, independent, young, healthy, ironic, natural, calm, luxurious, artistic, adorable, clean, old-fashioned, casual, rigid, mass produced, scary, confusing, whimsical, [optional: come up with a few of your own.]
3. Read the following and record notes and thoughts to your blog. define the following terms in your own words: denotation, connotation, anchorage, relay
• Visible Signs by Crow, pages 52-57, 70-75 [available as e-book from the library]
• Type & Image by Meggs, pages 14-15, 58-59 [available on the right sidebar]
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