project 1 // semiotics // 1.28

IN CLASS:
lecture 1 – intro to semiotics

Find: Studio Safari
With a partner tag (via labeled sticky notes) the various signs around studio. Be prepared to share your findings.

HOMEWORK:
Find: Street Safari
Thoroughly and accurately document (panorama style) one city block that is graphically rich (you will be labeling the signs next class). Approx 1 hr
• Tool: photography or drawing.
• Print and tile pages together for review. Approx 1 hr

Read
• Visible Signs by Crow, page 7–8, 12-17, 22–23, 30–33, 39–41 [available as an e-book from the library]
• Visual Communication by Baldwin, page 34-37 [also available as an e-book]

define
the following in a blog post, in your own words:
 • semiotics, sign, signifier, signified, icon, index, symbol, syntagm, paradigm, code, polysemy